Shane Steele

Shane Steele oversees all marketing efforts for Tremor Media, with a focus on differentiating Tremor Media from other players in the online video ecosystem and landing blue-chip advertisers and publishers.

Before joining Tremor Media, Shane was an independent digital media and marketing consultant focused on creating and executing marketing, sales, and product development strategies for new media companies. In her consulting role she provided services in strategic planning, brand positioning and architecture, marketing communications, PR, audience development, sales strategy, content syndication, and partnership development.

Prior to launching her consulting practice, Shane was the Director of Emerging Media & Online Advertising at Coca-Cola where she oversaw interactive marketing initiatives for Coca-Cola North America.