August 25th, 2009

Tremor Media Secures Investment from SAP Ventures

Investment validates Tremor Media’s market leading video advertising technology. Companies look to collaborate on solutions for major media companies in both the US and Europe.

NEW YORK – August 25, 2009 – Tremor Media, the largest online video advertising network and provider of the market-leading Acudeo video monetization platform, today announced that it has secured a strategic investment from SAP Ventures, a division of SAP AG. The investment will enable the company to increase its video product development efforts to provide deeper technology solutions for both publishers and advertisers.

“SAP is one of the biggest and most reputable technology companies in the world. This investment validates Tremor Media’s technology accomplishments, an important differentiator which drives value for our advertiser and publisher partners,” said Jason Glickman, CEO of Tremor Media. “Acudeo, our industry leading video monetization platform, has proven to be the most robust and flexible technology solution on the market. Tremor Media and SAP are aligned in our focus to deliver scalable technology solutions for the world’s leading media companies. There is significant overlap in our current customers and prospects, and we look forward to working with SAP to explore joint technology collaboration.”

“Tremor Media has proven to be the leader in the high-growth video ad network space” said David Hartwig, partner at SAP Ventures. “Our team was extremely impressed with the technology platform that Tremor Media has built and the value it provides to their publisher base. The incredible revenue growth that the company has experienced along with their roster of blue-chip brand advertisers, reinforced our investment rationale for backing the market leader in one of the most attractive digital sectors.”

Earlier this year Tremor Media raised an $18MM Series C round to accelerate its product development and international expansion. The company has raised more than $40MM to date from blue-chip investors including Meritech Capital Partners, Canaan Partners, Masthead Venture Partners, and European Founders Fund. In June, Tremor Media unveiled its new vChoice family of ad formats powered by its Acudeo technology which has been integrated into more than 900 publishers. vChoice is a suite of interactive in-stream ad formats that enable non-linear interactive viewing experiences inside the player.

About Tremor Media
Tremor Media (http://www.tremormedia.com) is the leader in online video, providing advertisers with in-banner and in-stream video advertising opportunities on top-tier publisher sites with a combined 137 million unique visitors per month. Our innovative video ad formats, sophisticated targeting, and industry leading measurement tools enable advertisers to deliver efficient, scalable, and engaging video campaigns with measurable impact. In addition, Tremor Media provides publishers with a full suite of products and services to monetize streaming video and maximize ROI. Tremor Media’s full service solutions provide the tools for advertisers and publishers to unleash the potential of online video advertising as a powerful interactive medium.

About SAP Ventures
SAP Ventures invests in innovative and disruptive software and services companies globally. We pursue opportunities across all stages for outstanding financial return. Our goal is to bring substantial benefit to all parties by facilitating interaction between portfolio companies and SAP and its ecosystem of customers and partners. SAP Ventures has a successful track record of building industry-leading companies by partnering with outstanding entrepreneurs and top-tier venture capital firms since 1996. For more information, visit www.sapventures.com.

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Contact:

Shane Steele

VP Marketing, Tremor Media

ssteele@tremormedia.com

phone: 646.723.5304

www.tremormedia.com