March 3, 2010 (UK)

Elle UK and Digital Spy Introduce a New Partner to Monetise Their Online Video Ads

Hachette Filipacchi Choose World’s Largest Video Ad Network To Deliver Ground-Breaking Online Video Ads

Hachette Filipacchi, part of the Lagardere Group – the World’s largest publishing house, has selected Tremor Media to deliver engaging, targeted online video ads on two of its websites in the UK. ElleUK.com, the UK online edition of international style bible Elle, and Digital Spy, the UK’s largest independent entertainment website will both use Tremor’s technology to help deliver ads within their online video content.

The deal with Tremor Media will enable both sites, which together boast more than seven million unique visitors a month, to make more money from their online video content, such as Digital Spy’s celebrity interviews and ElleUK.com’s fashion features.

Elle UK and Digital Spy will use Tremor Media’s Acudeo technology – the de facto industry standard for online video advertising – to manage and deliver ad campaigns across their video content. Acudeo is compliant with the new Video Ad Serving Templates (VAST 2.0) standard, making it compatible with the widest range of current and future online video ad formats.

Hachette Filipacchi’s Commercial Director, Jonathan Asfaw, said, “Tremor Media’s Acudeo technology enabled us to monetise our video inventory quickly and efficiently. It was effortless to implement and we were up and running within the hour. The fact that it’s compliant with VAST 2.0 means that it’s the only tool we need to start making money from video content on ElleUK.com and Digital Spy, and ensures that we are well positioned to benefit from the increased advertiser confidence that this new standard will bring.”

Tremor Media’s UK MD, Adrian Lacey, said, “This partnership with Hachette Filipacchi strengthens our female audience and increases our growing list of quality publishers all using our Acudeo platform to monetise their video. UK publishers are now taking advantage of established US technology to monetise their video more effectively whilst offering Tremor Media the opportunity to grow our aggregated reach in the UK. Because Acudeo is fully compliant with VAST, publishers like Hachette Filipacchi are future proofed for agency ad serving developments, whilst at the same time allowing them to take advantage of new ad formats coming out from Tremor Media such as vChoice, an interactive pre-roll unit offering greater flexibility to interact or skip through to content.”

For further editorial information or to arrange an interview please contact the Tremor Media press office at tremor@pwkpr.com or telephone +44 (0)20 7609 1900.

About Tremor Media:
Tremor Media, the leader in online video, provides brand advertisers with in-banner and in-stream video advertising opportunities on top-tier publisher sites with a combined 167.9 million uniques, reaching 84.7% of Internet users. Our innovative video ad formats, advanced targeting, and industry-leading measurement tools enable advertisers to deliver efficient, scalable, and engaging video campaigns with measurable impact.

In addition, Tremor Media provides publishers with a full suite of products and services to monetize streaming video and maximize ROI with full flexibility and control. Our full service solutions provide the tools for advertisers and publishers to unleash the potential of online video advertising as a powerful interactive medium.