November 30th , 2009

Tremor Media Names Mukund Ramachandran

Senior Director of Product Marketing

NEW YORK (November 30, 2009) Tremor Media, the largest online video advertising network and provider of the market-leading Acudeo® video monetization platform, today announced that it has hired Mukund Ramachandran for the newly created position of Senior Director of Product Marketing tasked to lead the company’s product positioning, go-to-market strategies, and sales enablement efforts.

“Mukund is a seasoned product and marketing executive with a proven track record in developing and managing products, driving significant revenue growth, and creating digital advertising solutions for top global brands,” says Shane Steele, Tremor’s Vice President, Marketing, to whom Mr. Ramachandran will report. “He is a thought-leader and strategist with exceptional process discipline and understanding of how to develop robust product offerings that are aligned with marketplace needs and Tremor Media’s product vision. His contribution will be critical to the next phase of growth for our company as we continue to invest in our advertiser and publisher facing product offerings.”

Mr. Ramachandran comes to Tremor Media from YAHOO! Inc. where since 2002 he had held a number of leadership positions, mostly recently as Director, Product Marketing within the Yahoo! Media Group. In that role he delivered high impact advertising programs for top 200 brands using consumer promotions and online advertising solutions, and doubled revenue in 3 years by expanding product and solution scalability. From 2003 to 2005, Mr. Ramachandran was Sr. Solutions Product Marketing Manager, Yahoo! HotJobs and before that was a Business Analyst within the Yahoo! Premium Services Group. Mr. Ramachandran began his career as an IT Account Executive within the high growth financial services sector in India.

Mr. Ramachandran holds an MBA, Marketing/Strategy from Thunderbird, The American Graduate School of International Management and an MMS in Marketing/Strategy from Birla Institute of Technology & Science, Pilani, India.

Tremor Media (http://www.tremormedia.com) is the leader in online video, providing brand advertisers with in-banner and in-stream video advertising opportunities on top-tier publisher sites with a combined 75.2 million unique video viewers and 165.3 million unique visitors, reaching 84.7% of Internet users per month. Our innovative video ad formats, advanced targeting, and industry-leading measurement tools enable advertisers to deliver efficient, scalable, and engaging video campaigns with measurable impact.

In addition, Tremor Media provides publishers with a full suite of products and services to monetize streaming video and maximize ROI with full flexibility and control. Our full service solutions provide the tools for advertisers and publishers to unleash the potential of online video advertising as a powerful interactive medium.