vChoice

Tremor Media is changing the linear TV ad model that’s been in place for the last 50 years. Tremor Media’s vChoice product offers a suite of new interactive in-stream ad formats that enable non-linear viewing experiences inside the player across the 1000+ sites in our network. vChoice makes pre-roll work harder for advertisers, and allows for unlimited creative options.

Leverage existing video assets:
With vChoice you can present the viewer with options to view additional video content such as multiple TV ads, product reviews, tutorials, or long form branded content.

Push creative boundaries:
vChoice supports new creative approaches to in-stream video advertising including interactive games and non-linear storytelling.

vChoice is a family of ad formats built on a common platform that delivers choice, user-control, and interactivity to enable engaging and non-linear brand experiences for advertisers inside the player across Tremor Media’s 900+ site in-stream network. Below are a few of the solutions-based formats within the vChoice family.

Showcase Units:

Campaign Showcase
Ideal for showcasing multiple ads for the same campaign

Longform Showcase
Ideal for branded entertainment or long form videos that live on the advertiser’s web site

Product Showcase
Ideal for showcasing product demos, tutorials, or multiple products ads in a single unit

Storytelling Units:

Linear, episodic and serialized
User decides how many episodes they view

Non-linear (with alternate story paths)
User decides how the story unfolds

Gaming
Allows the advertiser to create multiple choice games