Good News For Online Video
Good News For Online Video: Standard Metric May Be In Sight! by Randy Kilgore Did you see the joint research published by the ANA and Forrester this year? Sixty-two percent of respondents think TV ads have become less effective in the past ...
Friday, July 23rd, 2010 Posted in News
The Decline of the Companion Banner
by Shane Steele In my last post "CES 2010: What it Means for Video Advertising," I shared a few predictions for the online video ad industry. Among them was that the "companion banner" (i.e. the banner ad that appears adjacent to ...
Monday, February 22nd, 2010 Posted in News
CES 2010: What it Means for Video Advertising
by Shane Steele Every year, it seems that almost everyone who works in technology or media descends on Las Vegas to attend the Consumer Electronics Show. It has become the largest trade show in the US according to some estimates and ...
Thursday, January 14th, 2010 Posted in News
